Mastering Email Marketing and SMS by Lunar Solar Group

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Foxwell Digital LLCMastering Email Marketing and SMS by Andrew FoxwellCourse5 LessonsMastering Email Marketing and SMS$8973 payments of $299This nearly 2-hour course covers everything an advertiser needs to know about email and SMS marketing in order to excel at customer retention through owned marketing channels. This course will take you from a basic email and SMS marketer to an Elite specialist at customer retention.The experts at Lunar Solar Group partnered with Foxwell Digital to cover email and SMS optimization, testing, flow automation, reporting (& baseline metrics), lead generation/sign-ups, and more. This course truly is your one-stop-shop for mastering email marketing and SMS.You might already know to have welcome, abandoned cart, and post-purchase flows, but do you know how to optimize them? This course covers how the Lunar Solar team pulls reporting and implements various A/B tests to ensure every campaign and flow is taken to the next level. Why buy this course?Watch this video to be convinced.All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.Meet Lunar Solar Group    LSG is a digital growth consultancy focused on building and optimizing everything from e-commerce strategy, media buying, web development, and CRM.    LSG is one of Klaviyo’s Elite Partners. Elite is the highest status you can achieve and only 5 other agencies in the world have achieved this status.     LSG has been scaling client’s accounts since 2018 and never sacrificing quality. While producing best-in-class creative, LSG has been able to maintain healthy sending reputations, over 20% open rates, and 20%+ of monthly store revenue on 90%+ of their accounts month over month. Client reviews:Gina and team continue to stay on the forefront of text and email marketing strategy. They’ve been able to consistently scale our audiences, drive revenue and above all – build brand advocacy with incredibly personable creative, copy, and design. – Ben Knox, SVP Digital, Super CoffeeThe email team at L//S have been instrumental to building or CRM strategy. They consistently go above and beyond to optimize our communication flow and drive revenue. They are clear, quick, creative, and incredibly invested in the success of our brand. They have been wonderful to partner with and have become and extension of our team. – Courtnie Beceiro, Director of Brand, Haven’s KitchenAs one of Klaviyo’s Elite partners, Lunar Solar’s advanced team of CRM experts has had enormous success helping clients across many different verticals strengthen relationships with their customers and drive revenue across email & SMS with Klaviyo. They are creative, fun to work with, and ‘do good work.’ If you are looking for a top-notch partner, the LSG team won’t let you down!  – Scott Segel, Director of Agency Partnerships, KlaviyoTopics CoveredEmail    Optimizing your email marketing    How to pull data    A/B testing with email marketing    Email campaigns: Where to start, how to organize them, optimize them, and more    Analyzing email open rate    Analyzing click rate    Analyzing opt-out rate    Analyzing conversion rate    Email automation and flows    Email sign-up formsSMS    Types of SMS marketing    SMS voice    Growing your SMS list    Getting started with SMS    Managing SMS responses    SMS optimizationPutting it all together    Subscription marketing in relation to email and SMS    Understanding all customer communication channels    Lists and segementing    Tech recommendations    Customer review integrations    Customer rewards integrations    Customer referral integrationsContentsIntroductionIntroduction to Mastering Email Marketing and SMS2 minsSection 1: Pulling the Right Data, A/B Testing and CampaignsSection 1: Pulling the Right Data, A/B Testing and Campaigns36 minsSection 2: Automation and Sign-up FormsSection 2: Automation and Sign-up Forms14 minsSection 3: SMS Best Practices and How to Grow Your SMS ListSection 3: SMS Best Practices27 minsSection 4: Subscriptions and the 3 ‘R’s to Growing Your ListsSection 4: Subscriptions and the 3 ‘R’s to Growing Your Lists

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