Mastering Google Search + Shopping Ads by Eagan Heath Andrew Foxwell

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​Foxwell Digital LLCMastering Google Search + Shopping Ads by Andrew FoxwellCourse16 LessonsMastering Google Search + Shopping Ads$3972 payments of $198.50This Google Search and Google Shopping course goes through each step of the process from beginning Google ads (Search and Shopping) to optimizing and scaling them profitably and successfully. Upon finishing this course, you will be able to understand what success looks like when running Google Ads, how to choose target keywords, how to optimize Google Ads, how to set up valid A/B tests, how to determine whether Google Search and/or Google Shopping is best for your brand, and more.Why buy this course?Whether you’re starting out on your journey to being a Google expert or you have years under your belt, this course will get you to the next level in your business. Watch the video to see why.All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.Meet Eagan Heath    Founder and owner of digital marketing agencies Get Found Madison and Caravan Digital.     Agency owner for 6 years    Managed over 100 accounts    Over 3x average ROAS across e-commerce client accounts    He and his team specialize in proving ROI for their clients through SEO, Google Ads, social media ads, and email marketing.     Learn more about how to drive better marketing results by watching his YouTube show, “What’s Working in Ecommerce” or by taking his trainings at mydigitalmarketingmastery.com.Topics CoveredCourse Outline & Class TakeawaysGoogle Search Ads    Why Run Pay-Per-Click (PPC) Ads?    Account and Conversion Tracking Setup    Connecting Google Ads to Google Analytics    Researching and Brainstorming Keywords    Map Opportunities    Landing Pages    Writing and Creating Ads    Optimizing Ads Over Time    Bing AdvertisingGoogle Shopping    Why Run Google Shopping Ads    How they’re different from Search Ads    Google Merchant Center & your Shopping Feed    Setting up your feed & your campaigns    Optimizing Ads Over TimeIntroductionIntroduction to Mastering Google Search and Shopping2 minsSection 1: Mastering Google Search AdsMastering Google Search Ads42 minsGoogle Search Overview & Why PPC7 minsSetting Up Your Account3 minsKeyword Research8 minsLanding Pages5 minsWriting and Creating Ads6 minsOptimizing Ads Over Time13 minsDynamic Search Ads Have Google Write Your Ads20 minsRemarketing with Search Ads RLSA10 minsSection 2: Mastering Google ShoppingMastering Google Shopping Ads19 minsGoogle Shopping Overview13 minsSetting Up a Google Merchant Center Manual Feed13 minsGoogle Shopping Ad Setup18 minsOptimizing Google Shopping13 minsHow to Dominate Google Shopping

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